The CRT Côte d’Azur project manages the territorial
marketing of the French Riviera. Its mission is to forge operational links between the French Riviera and foreign markets by levering its prime relay network of Atout France offices across the world.
The CRT supports the promotion, communication and precommunication of all of the destination’s features to the French market and the main foreign tourist markets in a marketing strategy specialised by target: "B to B”marketing, “B to C” marketing, “B to B to C” marketing and “themed” marketing.
The CRT has placed the Internet at the heart of the French
Riviera’s marketing strategy. It has introduced a new
destination trademark boosted by the July 2009 launch of
the new®portal, an e-marketing tool promoting destination communication and promotion.
Its initiatives are founded on its perfect knowledge of the
French Riviera tourist offer and the market which makes it
possible to implement targeted measures: traditional
promotional campaigns, targeted e-marketing campaigns, media and press actions, specialised public relations…
The Convention Bureau Riviera Côte d’Azur
acts as the territorial marketing arm of the CRT. It is totally dedicated to business tourism and congresses. It is the first regional Convention bureau in France to date. A true facilitator
, the Convention Bureau acts as a single point of contact for all events organisations and provides an interface
with the French Riviera tourist industry and institutional players. It works in four segments of the business tourism industry: corporate events, professional trade shows, association congresses and incentives.