To ensure the acquisition of viewers and the renown of this dedicated site, several e-marketing actions have been set up.

• Preparation of a contest in partnership with Pierre & Vacances and Isola 2000.

• In the national market a campaign with Voyages-sncf.com from 10 July to 20 August with a banner, announcement of the contest, infomercial in the Voyazine insert and mailing of an e-newsletter to 2,600,000 contacts.

• In the British market a campaign is underway with the summer version of Mountainnews  www.mountaingetaway.co.uk from 1 July to 30 September 2010 with banner, infomercial mailing of 2 e-news to 20,000 contacts.

• In foreign markets: Belgium, Hungary, Czech Republic, Slovenia, Scandinavia, Germany, Netherlands and Italy, e-news or dedicated schemes at www.franceguide.com have been prepared with links to sites in the appropriate language.
• Many articles have also appeared in various foreign media/magazines to announce the opening of this dedicated "Mountains" site thanks to work with our listing of French and foreign journalists.

Thus, we hope to increase opportunities for French and foreign web users to discover this destination, nestled between the sea and mountains - We hope you enjoy visiting www.frenchriviera-mountain.com!